You can create a new App when logged in by clicking on the "New App" in the drop down that reveals when clicking on your current app's name in the upper right hand corner.
App Name
You must select a unique name for each one of your apps.
App Region
When you create a new app you will be asked to select a region in which your app will be hosted. CameraTag operates four datacenters around the world: US (Virginia), EU (Ireland), Asia (Singapore), South America (Brazil). All data in your app will be processed and stored in your chosen region.